Ford Super Duty 2013
Platinum
You
wouldn't know there's a recession going on with truck sales this year.
And for 2013, Ford ups the ante with their most luxurious model Super
Duty yet, the
Platinum. I always thought King Ranch was as high as a truck could get
and my favorite. Platinum, like the F150 is about the chrome, chrome on
mirrors, door handles, tailgate and a chrome
perforated mesh in the
horizontal bars in the grill. |
Ford is
a sponsor of the Professional Bull Riders Tour, Built Ford Tough Series.
With a first time tour of Ford Field in Detroit where the Lions play
ball, Ford treated journalists to a private PBR bull ride to introduce
the 2013 Super Duty Platinum edition. Several crew cab Ford Super Duty
Platinum's rolled into the arena, one towing a Featherlite stock trailer
full of riding bulls.
My hope
was we'd see an improved exhaust brake for the 2013 6.7L Power Stroke
6.7L diesel,
but I guess we'll have to wait another year. |
The big 8 inch display/navigation screen tilted flat for
a better view, is a
great improvement. Voice-activated SYNC with MyFord Touch turns the
truck into a personal assistant.
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Unique 20" wheels,
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Platinum lettering |
New tailgate and
handle chrome |
Heated steering
wheel, it's faster than the heated seat |
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Similar color of the
King Ranch without the saddle bags |
New
storage door on the dash has two USB ports, AV, SD card slot and
a 12-volt port |
Nice seats, heated
and cooled |
Not sure if they are hiding from the bulls or journalist |
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MrTruck dreaming
about upgrading trucks, this may be the year |
Part of the Ford bed
hitch package, supplies got behind but now you can by your balls
from Ford |
PBR at work or in
this case show. But they got to practice and we were
entertained |
7.2 sec, no one made
8 seconds, but wouldn't want anyone to get hurt at an exhibition
|
Ford's
Press Release
More Luxurious Than Ever:
2013 Ford F-Series Super Duty to Offer Platinum Series, SYNC with MyFord
Touch
·
2013 Ford
F-Series Super Duty brings no-compromise truck luxury to the market with
the first-ever Platinum heavy-duty pickup, complete with unique design
cues inside and out
·
Super Duty
Platinum will offer a wealth of standard features including SYNC®,
MyFord Touch®,
navigation, rear view camera, Remote Start System, power-telescoping
mirrors and power-adjustable pedals
·
For the
first time, the 2013 F-Series Super Duty will also be available with a
truck-specific version of SYNC with MyFord Touch, offering tactile
button controls and large rotating knobs to accommodate truck users who
may be wearing work gloves
DEARBORN,
Mich., March 9, 2012
– Ford F-Series Super Duty
customers demand
a truck with toughness and capability, yet they still appreciate the
amenities that make their driving experience more enjoyable. The 2013
F-Series Super Duty offers both, with a first-ever Platinum series model
and the addition of SYNC® with MyFord Touch®.
“The F-Series Super Duty
Platinum is the latest expression of Built Ford Tough truck luxury,”
said Brian Rathsburg, F-Series Super Duty Marketing manager. “It has a
distinct appearance and a long list of features to deliver a superior
experience. Along with that, it has all of the capability F-Series
trucks are famous for.”
Building on the success
of the F-150 Platinum light-duty series that debuted in 2009, the
F-Series Super Duty Platinum offers customers the ultimate in truck
luxury.
Ford pioneered the
high-end luxury truck segment in 1999 when it introduced the
special-edition 2000 Harley-Davidson F-150. In 2003 the first King Ranch
Super Duty arrived, followed by the 2004 Harley-Davidson Super Duty.
Today, Ford sells a rich mix of high-end Lariat and King Ranch Super
Duty models; the new Platinum will further meet the growing luxury needs
of customers and dealers.
Available only in the
Super Duty crew cab, it can be ordered as an F-250, F-350 or F-450
pickup and with the Ford-designed and Ford-built 6.7-liter Power Stroke®
diesel engine or the 6.2-liter V8 gas engine.
The Platinum series
makes a bold statement with a grille that features a satin chrome
surround highlighted by perforated mesh inside. The updated grille is
enhanced by a monochromatic bumper and chrome tow hooks.
The exterior of the
Super Duty Platinum is lavished in chrome, including the door handles,
mirror caps, running boards and exhaust tip. The boxside on both sides
of the truck sports the “Platinum” name in chrome letters and the
tailgate is trimmed with a satin chrome appliqué, similar to the one
used on the F-150 Platinum. Twenty-inch polished-aluminum wheels with
painted black inserts round out the stunning exterior design of the
Super Duty Platinum.
The interior showcases
luxury in the form of unique wood grain appliqués. The steering wheel is
heated and leather-wrapped, with genuine wood accents. The instrument
panel, center stack and door trims are wrapped in premium wood grain. A
new storage area on top of the dash includes two USB ports, audio-video
connections, SD card slot and a 12-volt charging port for cell phones
and other digital devices.
The driver’s seat has
10-way power-adjustable seating and both captain’s chairs are
upholstered with softer, premium leather, which is also used on the
armrests and console. Other evidence of fine craftsmanship includes the
seats and floor mats, which feature the embroidered “Platinum” logo.
Other standard features
include:
·
SYNC with
MyFord Touch
·
Navigation
System
·
Power-adjustable pedals
·
Rear view
camera
·
Remote
Start System
·
Universal
garage door opener
·
Power-telescoping mirrors
Super Duty Platinum is
available in Ruby Red, Kodiak Brown, Tuxedo Black, Ingot Silver and
White Platinum. Interior color offerings include Pecan and Midnight
Black. Another new exterior color, Blue Jean Metallic, will be available
for Super Duty models other than Platinum.
Working harder and smarter
Unlike the past when a truck was often little more than a spartan work
vehicle, today’s truck customers won’t compromise, and they expect
capability, efficiency and refinement. The 2013 F-Series Super Duty
eliminates any thought of compromise.
Standard Ford SYNC brings award-winning voice-controlled
connectivity into the cab of the most capable heavy-duty trucks
available. With SYNC, Super Duty drivers can connect compatible mobile
phones and media players via Bluetooth®
or USB to make calls and play back music using voice control. In
addition, drivers will get access to Vehicle Health Report and 911
Assist®,
both no-charge lifetime features, and SYNC Services including traffic
alerts, business search and more – all while keeping their hands on the
wheel and eyes on the road.
The
2013 F-Series Super Duty builds on the foundation of SYNC with MyFord
Touch, which is available for the first time. A new 8-inch,
high-resolution touch screen display gives drivers easy access to phone,
climate control, entertainment and navigation features along with a
dramatically expanded voice control vocabulary.
The
8-inch display screen also provides a large, clear view behind the truck
when in reverse to help drivers maneuver in tight spaces or line up
conventional trailers with the truck’s hitch.
Unique to Ford F-Series, designers have optimized the physical interface
for MyFord Touch to accommodate truck users who may be wearing work
gloves by providing easy access to climate controls and audio presets on
the center stack. For video of MyFord Touch in Super Duty, click
here.
The
latest example of F-Series leadership in truck design, innovation and
technology can be found in the 2013 Super Duty Platinum, available later
this year. |