Equine Media World Announces
Press Release
MAY 16, 2011
FOR IMMEDIATE RELEASE
Horse Trailer World (a subsidiary of Equine Media
World) announces the purchase of the Horse
Trailer Blue Book. Horse Trailer World plans to enhance
and continue the pricing service for the horse trailer industry and
marketplace that was started more than 20 years ago to serve the
lender, insurance and dealer horse trailer market. Horse Trailer
World has been publishing online horse trailer ads, news, reviews
and information for the industry since December of 1999 and has been
a leader of online horse trailer commerce through innovative search
and database management of its dealer network and ads for the
public. Horse Trailer World has also lead the industry by offering
the first smart phone application of horse trailer classifieds and
were the first to push their horse trailer individual classified ads
to Google search in 2005. Horse Trailer World is expanding its reach
to market with a growing network of horse related websites where
it's horse trailer ads get even more exposure, including Barrel
Horse World with over 50,000 visits a day.
" The Horse Trailer Blue Book provides the
industry with a bonafide instrument of valuation to finance
companies. Not having a horse trailer blue book was not an option
and we're happy to keep this important publication going." stated
Dave Mattern with Horse Trailer World.
Rick Heine, co-owner and data specialist for Horse
Trailer World saw even more opportunity for the product to become an
online tool with valuations available to the individual buyer as
well as business-to-business. "It's a goal to get the online version
of the Horse Trailer Bluebook available to everyone as soon as
possible, certainly by the end of the year." says Heine. "Economic
conditions change quickly and hard copy was both expensive and dated
by the time it was published." Both owners are excited to get the
horse trailer manufactures involved in the valuation process to
build a more useful pricing tool.
To get more information and updates go to:
http://www.horsetrailerdealersonline.com/ or
http://www.horsetrailerbluebook.com/
Or contact:
[email protected]
913-782-6228
Olathe, KS
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