Women: Use Your Five Senses for Vehicle Maintenance GRAND BLANC, MICH. — Mothers teach their children that the five senses – hearing, sight, smell, taste and touch – are important for learning about the world around them. These same senses can also help moms – and women in general – with vehicle maintenance According to the National Institute for Automotive Service Excellence (ASE), women now represent 65 percent of the customers who take their vehicles in for service and repair. Women also influence more than 89 percent of vehicle service purchase decisions, and oversee the spending of more than $300 billion annually on used vehicles, maintenance, service and repair. Because more women than ever are not only buying their own cars, but taking care of their families’ vehicles as well, what can women do to make more informed choices regarding their vehicle service? Lea George, marketing analyst for ACDelco, a global leader in automotive replacement parts and services, urges women to use their various senses to help detect problems with their vehicles. This includes: Feeling or sensing any vibrations, lurching or shimmying while driving; smelling gasoline or coolant; looking at the floor of the garage for any fluid leaks emanating from the vehicle; and listening for squeaks, clunks, hisses and other abnormal sounds and noting from where they are coming. “The more knowledgeable the customer, the more accurately she can describe what is wrong with the vehicle,” George says. “That helps the service writer draft a more specific work order, which enables the technician to zero in on that problem and increases the chances he will fix the vehicle right the first time.” George adds the following tips for vehicle owners to further assist service consultants and technicians, and to help better their service center experience:
ACDelco recommends motorists get their vehicles serviced at a service center that has ASE-certified technicians. To find an ACDelco parts retailer near you, log on to acdelco.com or call 1-800-ACDelco. General Motors Corp. (NYSE: GM), the world’s largest automaker, has been the global industry sales leader for 76 years. Founded in 1908, GM today employs about 280,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 33 countries. In 2006, nearly 9.1 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn and Vauxhall. GM’s OnStar subsidiary is the industry leader in vehicle safety, security and information services. More information on GM can be found at www.gm.com. |